Video marketing is certainly not new, but the market is changing, and video has emerged as a clear winner. YouTube already dominates the field, with a billion users watching hundreds of millions of hours every day. To sweeten the marketing appeal, YouTube reaches more 18-49 year-old viewers than any of the cable networks… Continue reading
Are you guilty of living in the past? Using methods that were once tried-and-true can be alluring, but it can also prove dangerous to your search strategy. In today’s Whiteboard Friday, Rand spells out eight old school SEO practices that you should ditch in favor of more effective and modern alternatives. https://moz.com/blog/8-old-school-seo-practices-not-effective-whiteboard-friday… Continue reading
What should be the outcome of a design? Is it something so spectacular that will make the product owners awestruck? What exactly do we think is the role of design? Is it to impress, seduce or amaze the CEO, VP or the product managers? Are we approaching design with the right attitude? https://uxdesign.cc/the-wow-factor-in-ux-design-c8c9d3b02c5a… Continue reading
I have a pet peeve. You know when you’re at the grocery store and you see shopping carts littered around the parking lot? That drives me insane. https://www.craigdacy.com/single-post/2016/09/12/What-Returning-Your-Shopping-Cart-Says-About-You &nbs… Continue reading
Artificial intelligence is doing more and more work for us – recognizing and responding to our speech, recommending what we should watch and telling us where to drive (or soon, driving us). This has me spending a lot of time pondering the question, what skills are uniquely human – and how do leaders cultivate them to … Continue reading
More traffic to a website does not always mean more revenue, unless the revenue model is purely based on display advertising. Display advertising model brings the lowest revenue per visitor compared to all the other revenue models and there are some studies that suggest that only 27% of the internet visitors actually end up looking … Continue reading
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