Digital Marketing & Product Executive

WORK EXPERIENCE

Digital & Marketing Executive

Experienced in all aspects of digital marketing; including web, social, SEO, SEM, and email.

Summary

Dynamic, digital marketing strategist with a diverse background in business, product management, technology and marketing operations. Strengths in strategic and tactical business leadership with start-ups to Fortune 500 companies. A proven problem-solver and manager driven to maximize revenue and productivity. Skilled at translating symptoms into root causes to mitigate execution and process risk and incrementally transform organizations.

16Years of Management Experience
25Years of Digital Experience

Work History

TALENTQUEST | Nov 2020 to present

Director of Digital Marketing

Analyzed web traffic data and online advertising ROI performance using Google AdWords to report findings in clear, easy to understand manner.

On weekly basis generated sales report, promotion reports, customer visits.

Develop and implement general online marketing strategies for the products and services.

Design Google, LinkedIn, and display paid ad campaigns based on TalentQuest target audience and segmentations.

Integrated a first-ever financial, branding, and advocacy marketing outreach with a new content strategy and delivery process.

Helped achieve the top organizational goal of building brand identity by growing first-time website visits by over 130%.

Involvement in the product development process by collaborating with the client service department and product development team.

SOLV WELLNESS | Mar 2019 to Nov 2020

Head of Digital Marketing and eCommerce

Led and managed various initiatives related to digital solutions and tactics, driving revenue for consumer eCommerce and healthcare lead generation.

Improved customer acquisition, satisfaction, and retention by enhancing MARTECH capabilities. Involved in reaching and converting customers across channels by developing and implementing effective tactics.

Supervised various content marketing efforts, including video, blog, influencer program.

Increased brand reach and site conversion by leading and training SEM, SEO, email, and paid social team.

Identified short-term opportunities and develop long term models by using analytics, leading to enhanced program performance.

KELLEN | Mar 2015 to Feb 2019

Digital Manager

Contributed to scheduling, creating, and executing marketing strategies, communications, and digital activities.

Led design and implementation of websites and digital services within allocated digital marketing budgets to provide executive level strategic support regarding marketing, social media, search marketing, content marketing, and public relations programs.

Raised online audience growth by over 300% and user engagement by over 400% through execution of social and content marketing strategies.

Involved in structuring enterprise digital roadmap and strategy for more than 65 clients and departments.

Utilized A/B and multivariate testing, resulting in improved conversion rates by 20%.

DIGITAL STRATEGY CONSULTANT | Jul 2013 to Mar 2015

Consultant

Delivered strategic consulting services for several clients, including IBM, Assurant, BIllian Publishing and multiple startups and small businesses.

Participated in recruitment process for various industry recruiters while serving as subject matter expert.

Optimized content and social media strategy for an ecommerce startup client while focusing on B2C sales of insurance products, leading to 35% quarter-over-quarter revenue growth in the U.S.

Contributed to developing an interaction design concepts and documentation for a travel application for IBM.

YP (YELLOWPAGES.COM) | Jun 2009 to Jul 2013

Associate Director, Digital

Created design concepts and guidelines to support designers, developers, proofers and domain experts with a focus on customer brand.

Supervised a cross functional team, creating over 500 Web and Mobile B2C sites on weekly basis.

Led and mentored a team of 60-person team, designing and operating over 50K Mobile-enabled Web products for YP’s business advertising customers.

Designed new products within allocated budget, driving over $25M in annual earnings.

BILLIAN PUBLISHING, INC. | Sep 2006 to Jun 2009

Director, Online Products

Played a key role in leading the company’s transformation from print to digital while creating a new multi-million dollars’ line of business over a period of less than 18 months.

Supervised a 12-person team, conceiving, developing, and operating 9 B2B / B2C digital products.

Created social networking strategy across 9 brands for exposure across social media.

Grew traffic and minimized expenses by enhancing company’s technology stack design standards.

INTERNAP NETWORK SERVICES | Sep 2002 to Aug 2006

Webmaster

Led the web design and develop team, defining corporate branding, creative direction and user experience for both intranet and customer-facing Web sites.

Collaborated with Marketing and external agencies on brand refinement, SEO and SEM initiatives.

Led content management platform selection and implementation, providing optimized tools for content delivery.

Integrated web beacons to drive data-based design decisions using website analytics.

BOOZ ALLEN HAMILTON | Jan 1999 to Aug 2002

Consultant

Trained and mentored the 9-person team that designed and developed the award winning Web Portal for the U.S. Air Force Logistics directorate while on assignment at the Pentagon.

Developed UX guides for all divisional branding – subsequently used for all Web and print.

Doubled contract scope after 9/11, coordinating USAF Logistics personnel around the world.

Recognized for achievements with two Outstanding Performance Awards from Booz Allen Hamilton and the Air Force 4-star Award – the highest honor granted to civilian personnel

GOLD RUSH GRAPHICS | Jan 1996 to Jan 1999

Lead Designer and Partner

Partner and Lead Designer in a graphic design business specializing in advertising and Web design. Utilized desktop publishing tools for all forms of print media, including illustration, layout, design, preflight/prepress and fulfillment. Worked on-site as a consultant for key clients: CSC Consulting, Personal Selling Power and Mary Washington College.